The U.S. selection processTravel Association has been recognizing individuals for exceptional contributions to the industry since 1969. Beteta will be inducted alongside Christopher Nassetta , the president and CEO of Hilton Worldwide . Hotel industry veteran Jeff Senior , the marketing manager behind such brands as Hotel del Coronado and Vail Mountain Lodge , described Nassetta as a legend in the industry and said its very appropriate that Beteta would be recognized at the same ceremony. He pointed to the spadework she did in 2012 to establish a public-private partnership between the U.S. government and the nations travel industry, known as Brand USA , to market the United States to the world as a tourism destination. Ive been in the industry for four decades so Ive had an up-close and personal look at what great looks like, and Caroline deserves a seat at that table, if not at the head of the table, Senior said. Brand USA is a force to be reckoned with because of a great business model. Im not certain they (Brand USA) would have survived had Caroline not personally taken the helm.
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